A hands-on, creative with over 20 years of experience shaping, nurturing, and driving teams in a full-service agency environment. An agency founder, that also brings extensive expertise across the entire creative process - from strategic thinking and brand creation to designing and delivering digital products and platforms.

A confident and collaborative leader, I build strong relationships with senior stakeholders to ensure alignment between business objectives, the power of creativity, and client requirements. I consistently achieve goals that deliver measurable results.

Steered and successfully led brand and service design projects for various governments, blue-chip NASDAQ-listed companies, and SMEs with a leadership style that ensures exceptional creative outcomes and impactful results.

Day-today strengths:

• Foster a collaborative and innovative environment to deliver sustainable business growth and creative excellence.

• Lead from the front, inspire, direct, and align interdisciplinary project teams to achieve unified objectives and deliver award-winning creative work.

• Oversee complex projects across all stages of their delivery lifecycle, ensuring timely and high-quality outcomes.

• Provide board-level reporting on the performance of design, strategy, and creative teams.

• Lead business development efforts, including facilitating new business meetings, managing pitch processes, and guiding pitch teams to secure growth opportunities.

• Identify and cultivate growth opportunities with new and existing clients, driving commercial success and fostering long-term partnerships.

• Mentor and support teams, empowering them to deliver outstanding results while nurturing a culture of creativity and excellence.

• Champion business core values, integrating them into everyday practices and strategic decision-making.

Beyond my professional pursuits, I paint and serve as Chair of the Malmesbury Lawn Tennis Club, sharing my commitment to fostering community engagement and leadership beyond the workplace.

Specialties:
Mentoring for Creative Services, Brand Strategy, Brand Creation, Brand Experience, Client Development, Business Growth, Business Development, Concepting and Creation, Design and Delivery, Design Management, Creative Team Management and Support, Innovation Mapping, Innovation Team Leadership, Nurturing, Communication

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